Mildura City Heart is Mildura’s CBD precinct, spanning from Seventh Street to Tenth Street and Deakin Avenue to Pine Avenue, and is home to more than 300 businesses. 

Mildura City Heart Inc is the trader association responsible for and governed by an elected community-based board of management.

Led by Mildura City Heart management and staff, Mildura City Heart organise, advocate and enhance the experience of traders and the community. 

It is responsible for implementing its Strategic Plan.

Properties located within the boundary of the defined Mildura City Heart precinct and classified as business are charged an additional special rate. Funds raised through the special rate are used by Mildura City Heart Inc to promote and improve the Mildura City Heart to provide a unique, quality, lifestyle experience. Their primary purpose is to develop, market and promote the CBD.  

Find out more about how rates are calculated, including MCH Special Rates and MRCC Business rates here.

While most funds to operate Mildura City Heart Inc are raised through Mildura Rural City Council’s MCH Special Rate, Mildura City Heart operates independently of the council to represent traders and deliver its Strategic Plan and Business Plan to be the heart of Mildura’s business and community by adding value to the trader and visitor experience. 

See the Mildura City Heart 2025-2030 Strategic Plan here.

Mildura Rural City Council owns and is responsible for the physical space and infrastructure within the CBD – the amenities, roads, paths, light poles and sound system. 

Mildura City Heart is then responsible for the events, promotions and activations in the precinct – music, promotional banners on light poles, events and activities. 

We enjoy welcoming a diverse mix of businesses and services to our precinct. When you become a trader, we will issue you with our Welcome Pack, which includes information about how we can support you, Gift Card program details and more. 

Mildura City Heart knows that at the heart of every thriving CBD is its village of community members. 

There are several ways you can get involved. 

• Join the Mildura City Heart board
• Read our governance documents, including the 2025-2030 Strategic Plan, annual reports or come along to the AGM
• Contact the Mildura City Heart office about joining our trader communication channels
• If you’ve got time or skills you’d like to give back to your community, we always welcome more volunteers to support our events and activations. 

Mildura City Heart is with traders every step of the way in linking their business with our Gift Card program, including providing all training and support. 

Anything else you or your costumers need to know about our successful Mildura City Heart gift card initiative can be found here.

Postcards, tea towels, tote bags and posters can all be purchased from our Mildura City Heart office at 63a Langtree Mall or our online shop here.

These items are also in stock at Mildura Visitor Information Centre. 

We appreciate your promotion of these items as funds raised through their sales are directed back into the City Heart to fund the creation of more murals across our CBD. 

There’s always plenty happening around Mildura City Heart and across the broader community. 

Keep up to date with upcoming events here: 

• Mildura City Heart events
• What’s On
• Mildura Visitor Information Centre

Sign up to hear from Mildura.com to learn about marketing campaigns, major events news, data insights, and upcoming industry activity.

A map of all the public toilets in our CBD can be found here.

We’re also fortunate to be home to the Family & Child Hub, which offers a safe and welcoming space to use toilets, changing facilities and feeding areas. The Hub is open 9am to 5pm, Monday to Friday.

Find your bin day by searching your address here.

Find out by reading the Mildura Rural City Council’s Footpath Trading policy here.

A business permit can be filled and lodged here.

Mildura Rural City Council CBD Revitalisation Project platform includes all the details about the project, which forms part of the Mildura CBD Plan 2020-2035.

The page also includes details about the Langtree Mall Placemaking and Feast Street projects. 

Find out about other major projects that impact our CBD on the Mildura Rural City Council’s Major Projects page. 

A Business and Events Guide can be found here.

The guide highlights Mildura as a destination and details venue, transport and activity options for business events across the Mildura district. 

Find Mildura Rural City Council policies here.

These include: 

• CCTV  
• Community Banner  
• Community Grant  
• Event Funding  
• Footpath Trading  
• Busking  
• Infrastructure Design  
• Kerbside Bin Service  
• Land Managers Consent / Venue Hire  
• Alcohol Free Zone  
• Public Art and Design  
• Urban Nature-strip / Urban Tree  

Mildura Rural City Council’s Plans and Strategies page includes: 

• Arts and Culture Heritage Strategy  
• CCTV Code of Practice  
• Community Access and Inclusion  
• Community Safety Plan  
• Community Vision  
• Events Strategy  
• Public Toilet Strategy  
• RV Caravan Camping Strategy  
• Public Open Space Strategy  
• Revenue and Rating Plan  
• Road and Footpath Asset Management Plan  
• Tourism Signage  
• Urban Tree Strategy  
• Visitor Servicing Strategy  
• Youth Engagement Strategy